On June 15th,Chloé unveiled a new pop-up concept in the dubai mall celebrating the hugely popular Nile bag.
Visually evocative of the Chloé universe with its soft feminine palette and touches of burnished brass throughout, this immersive installation invites customers to discover new styles, as well as best-selling models.
With its strong jewellery references down to the faceted bracelet handle that can be worn on the wrist or in the crook of the arm, the Nile's curved shape and discrete strip of studded leather is subtle nod to the equestrian world that has long inspired the maison, perfectly evoking the Chloé girl's freedom of spirit and effortless cool.
"THE NILE POP-UP BOUTIQUE" is open fromJune 15th until june 23rd at the fashion catwalk, the dubai mall
